Data Advocacy for Bulgaria
Bulgaria implemented the EU Data Protection Directive 95/46/EC with the Personal Data Protection Act (In Bulgarian: ), promulgated in the State Gazette No. 1 of 4 January 2002, as amended periodically (Act). The Act came into force on1 January 2002.
The Act was last amended by the State Gazette, Issue No. 15 of 15 February 2013.
Currently, a new Bulgarian data protection law is in process of discussion and is being prepared by a group of experts, including experts from the the Bulgarian Data Protection Authority. The new law is expected to be adopted by May 2018 and to create a new framework in connection to Regulation (EU) 2016/679.
The Bulgarian data protection authority (DPA) is the Personal Data Protection Commission (In Bulgarian:).
2 Professor Tsvetan Lazarov, Sofia 1592
Bulgaria
kzld@cpdp.bg
www.cpdp.bg
There is no legal requirement in Bulgaria for organisations to appoint a data protection officer (DPO). Appointment of a DPO is currently only recommended since it helps to build and develop a focus for data protection compliance efforts. It would be a positive signal to the DPA who may investigate the company that the company takes data protection compliance seriously.
The Act does not provide for a data security breach notification duty. However, following the entering into force of Regulation (EU) No 611/2013 of 24 June 2013 on the measures applicable to the notification of personal data breaches under Directive 2002/58/EC of the European Parliament and of the Council on privacy and electronic communications, the notification requirements/obligations and procedures introduced therein shall be applicable for the Bulgarian DPA and data controllers as well.
Opt-in regime: no direct marketing electronic mail can be legally sent without the express consent of the receiver, unless a pre-existing business or commercial relationship exists. (Consent is however not mandated for marketing to legal persons.)
Also, a specific opt out must be offered with each message. Disguised sender identities are prohibited, and a valid return address must be provided.
The term “Opt-Out Rule” means that the sending of e-marketing to the recipient is permitted on an opt-out basis if:
- the recipient’s details were originally collected “in the context of a sale”.
- the entity sending the marketing is the same legal entity that collected the recipient’s details initially.
- the marketing relates to “similar” products and/or services for which the recipient’s details were originally obtained.
- the recipient is given the opportunity free of charge to object to the e-marketing, both at the time their details were collected and in each subsequent communication.
Applicable Legislation:
Electronic Communications Act (Promulgated, SG No. 41/22.05.2007, last amendment: SG 29/21.04.2015 r.)
First party e-marketing
(entity that collects the data will send the e-marketing itself)
B2C: Opt-in. Opt-out permitted where Opt-Out Rule applies.
B2B: Opt-in. Opt-out permitted where Opt-Out Rule applies.
Third party e-marketing
(entity that collects the data will share with third party partner for e-marketing)
B2C: Opt-in
B2B: Opt-in.
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